Grassfed enterprise aiming high

99 Counties taps venture capital to achieve goals

By Martha Hoffman Kerestes

Keystone, Iowa — Nick Wallace’s grandmother took eggs and cream from the farm to sell in nearby Keystone. That era of small, diversified farms with vibrant communities is something Nick is hoping to recapture, at least in part.

To that end, he has started 99 Counties, a company that seeks to be the catalyst to a resurgence of grazing farms and communities.

The new venture follows Nick and his family’s two decades of experience raising and selling grassfed beef and pastured meats and sourcing additional meats from other farms as sales volumes grew. In addition to farming 200 acres of organic row crops, the Wallace family grazes 60 head of red and black Angus brood cows and 40-50 finishers.


To see this article in full, order the specific back issue you are interested in. This article appeared in the January 2023 issue of Graze.