Greg Nowicki manages well, but doesn’t push too hard

By Joel McNair

Athens, Wisconsin — When it comes to direct marketing his grass-finished beef, Greg Nowicki says “that’s just not me.”

Each year Greg does sell a few wholes, sides and quarters to local folks. Marketing much more than that from this rural north-central Wisconsin locale would require more sales effort than he is willing to expend. Slots at local processing facilities are booked up many months into the future, thus providing a major hurdle to growing any direct sales venture.

So Greg chooses to ship at least 80% of his cattle through the Wisconsin Grass-fed Beef Cooperative and its Wisconsin Meadows label.

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To see this article in full, order the specific back issue you are interested in. This article appeared in the December 2021 issue of Graze.